On 16–17 September, Reincarnate was present at the RWM Resource & Waste Management Expo 2025 in Birmingham — the UK’s leading event for recycling, waste, and environmental services. Bringing together industry, research, and policy, the expo set the stage for global dialogue on innovation and sustainable resource management.
Over two days, the exhibition highlighted the breadth of activity shaping the sector. Organised in collaboration with industry-leading organisations such as the Chartered Institute of Wastes Management, Environmental Services Association, and www.letsrecycle.com, the event explored key themes including sustainability, net-zero strategies, circular economy practices, and the adoption of advanced technologies. With a record-breaking edition in 2024, the 2025 show continued to underline its role as a launchpad for fresh ideas and practical solutions.
Representing Reincarnate, Lars Nybom and Camilla Sonnentheil from Ragn-Sells Group attended this year’s event to benchmark developments and connect with UK innovators. Their particular interest was in how digitalisation is transforming waste management – from platforms that enable data-driven planning, to tools that streamline logistics, recycling, and resource flows. They engaged with several technology providers showcasing solutions designed to link different parts of the value chain and support a more efficient circular system.
As Lars reflected, “There’s a lot of movement in the waste management space right now, and many of the digital solutions we saw resonate strongly with Reincarnate — especially with our work on BIM for circular value flow planning.” His observation highlights how the project’s integration of building information modelling with circular strategies is closely aligned with market needs, where digital platforms are emerging as key drivers of sustainable resource management.
For more about the RWM Expo, visit RWM 2025.